Project Overview

Birth outcomes that a practice can compare.

The platform is a customisable birth log that collects benchmarking measures alongside whatever else a practice tracks, aggregates data from electronic health records through healthcare interoperability standards, and lets practices compare outcomes against similar peers.

Maternal Outcomes Benchmarking Platform

The Challenge

Maternal data grew faster than it could be used.

The complexity of maternal healthcare data made logging, synchronising and analysing birth outcomes difficult for midwives and administrators. The original system had no integration with major electronic health record systems and followed no standardised medical coding, which limited analytical accuracy, interoperability and reporting.

Manual Birth Logging

Manual Birth Logging

Outcomes recorded without a structured path.

No EHR Integration

No EHR Integration

Clinical data re-entered rather than received.

Non-Standard Coding

Non-Standard Coding

Records outside recognised clinical terminologies.

No Peer Comparison

No Peer Comparison

Practices unable to benchmark against similar peers.

Approach & Solution

Log it, standardise it, then compare it.

Approach Solution

smartData enhanced the platform to aggregate data from electronic health record systems using established healthcare interoperability standards, so that patient-specific data arrives through structured feeds rather than manual entry, and is processed for meaningful clinical trends inside the platform rather than exported to a separate tool.

Data ingestion works both with and without EHR integration, so practices are not gated on their own system. Records map to standardised clinical terminologies for analytical accuracy, and an analytics dashboard generates visualisations against benchmarking measures with pre-built comparison reports.

Key Features

Benchmarking that works across any record system.

Standards-Based Integration

Standards-Based Integration

Data received through healthcare interoperability standards.

Works Without Integration

Works Without Integration

Practices contributing whether or not connected.

Standardised Clinical Coding

Standardised Clinical Coding

Records mapped to recognised medical terminologies.

Peer Comparison Reports

Peer Comparison Reports

Outcomes compared to similar practices automatically.

Product Showcase

Outcomes, side by side.

Maternal Outcomes Benchmarking Platform

Final Outcome

Practices that can see themselves.

Midwives log births into a structured record rather than a spreadsheet, data arrives from existing systems instead of being retyped, and a practice can finally see how its outcomes compare with others of similar size.

Maternal Outcomes Benchmarking Platform

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